Struggling to find well-fitted menswear, former management consultant Ben Farren, 42, was inspired in 2014 to build Fit Finder, an online tool that uses machine learning to enable customers to identify the right size for them out of the 200 options Spoke offers. The company has sold more than 300,000 pairs of its branded trousers through its site, and last year sales of its range, which includes T-shirts and shorts, hit £8.3m. Raising £14.7m from investors including BGF and Jamjar, the investment firm set up by the founders of Innocent Drinks, has helped the business expand into America, which now accounts for more than 20% of sales.
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