Struggling to find menswear with the right fit inspired former management consultant Ben Farren, 41, to help men find perfectly fitting clothing. In 2014, he built FitFinder, an online tool that uses machine learning to enable customers to find the right size out of the 200 different options Spoke offers. The company has sold more than 300,000 pairs of trousers through its site, and last year sales hit £5.6m. Raising £14.7m from investors including BGF and Jamjar, the investment firm set up by the founders of Innocent Drinks, has helped the business expand to the US.
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