Consumers who texted a code from promotional wrappers on Cadbury chocolate bars last year may be interested to know that the technology underpinning the promotion was developed by the London firm Sponge. It supplies mobile solutions to high-street banks, media groups such as News International, Northern and Shell and IPC, and to brands such as Birds Eye and Walkers. The company, founded in 2001 by Alex Meisl and Dan Parker, has seen sales grow 61% a year from £1.3m in 2004 to £5.2m in 2007.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2008
Rank48
CompanySponge
ActivityMobile applications designer
LocationCentral London
Average 3 year sales growth60.90%
Latest sales £000s*5,229
Staff21
Founded2002
Websitewww.spongegroup.com

If applicable:

* supplied by company † annualised figure