Mike Ashley’s Sports World International is the company behind the Lillywhites department stores, Sports Soccer shops, and the brands Karrimor, Donnay, Dunlop and Slazenger. It also trades as Disports in Belgium. Its sales jumped £150m to £626m in 2004. The group is planning to continue its aggressive expansion this year, aiming to open a new store every week. It has reportedly acquired Madhouse, the men’s discount clothing chain, and is also thought to be in talks to acquire the Gilesports chain in Wales.
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