Sports World International

The famous Dunlop Slazenger brand is now owned by Sports World International, which acquired it earlier this year. The company, wholly owned by the entrepreneur Mike Ashley, runs the discount sports goods chain Sports Soccer, which has more than 120 branches in Britain. It also owns the Lillywhites department stores and the Donnay brand, which sponsors the tennis star Greg Rusedski and the Ryder Cup golfer Darren Clarke. The company’s sales were £398m in 2002, the latest year for which figures are available.

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Company details
Year2004
Rank86
CompanySports World International
ActivitySports goods retailer
LocationBedfordshire
Sales £m398
Profit £m46
Year endApr 02
Principal shareholdersMike Ashley (100%)
Staff5,049
Founded1997
Websitewww.sports-world.com

If applicable:

* Supplied by company † Annualised figure