Owned by Mike Ashley, Bedfordshire-based Sports World International owns the Lillywhites sports department stores, bought in 2002, and Sports Soccer shops, now being rebranded as Sports World. It also operates the Karrimor outdoor clothing chain in Britain and the Disports chain in Belgium. Sports World’s sales jumped from £626m in 2004 to £905m in 2005. In recent years, the company has bought the rights to a string of brands, including boxing specialist Lonsdale, and the tennis brands Dunlop Slazenger and Donnay.
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