The bookmaker Stan James sponsors popular sporting events, from horse racing to ITV’s boxing reality show The Contenders. Founded in 1986 and still run as a family business by Stephen Fisher, the company claims to have pioneered “in-running” betting, where traders can update bets while a race or match is still in progress. The company runs a chain of betting shops in southern England, together with online and telephone betting facilities that cover a range of sports, including boxing, baseball, racing and tennis. Stan James had sales of £193.1m in 2003, but forecasts a rise to about £300m this year.
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