From dustman to unemployed video salesman to entrepreneur, Nigel Steljes always believed his path would lead to owning a business. So when a childhood friend showed him a LCD (liquid crystal display) panel in 1986, Steljes mortgaged his home, raising £45k, drew up a business plan, and displayed it on a LCD monitor to his local banker. He got the money he was asking for. The first few years proved difficult. LCD technology quickly upgraded to colour LCD screens. Steljes switched and the business grew. Today the £15m company distributes, hires, and installs a variety of multi-media products. Still, the market is tightening around Steljes. Market share dropped from 20% to 11% this past year due to new market entrants. Steljes has focused internally, developing IT infrastructure, hiring an IT director, and sharing equity with senior managers.
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