Fast Track 100

Founder Mike Birtwhistle started out in 2001 selling stoves from his garage and delivering them in his Vauxhall Corsa. Today his firm Stores Direct sells hundreds of stoves and fireplaces each month through its brands Stoves Are Us, Fireplaces Are Us and Stoves Direct. From its headquarters in Huddersfield, the company supplies everything from marble fireplaces to wood-burning and dual-fuel stoves, and says its high Google search rankings help to boost sales. It has recently launched a bathroom products website, and home furnishing and outdoor furniture sites are being planned. Sales grew 87% a year from £1.3m in 2006 to £8.2m in 2009.

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Company details
CompanyStores Direct
ActivityHeating products retailer
Annual sales rise over 3 years86.58%
Latest sales £000s8,224

If applicable:

* supplied by company † annualised figure