As children increasingly look to digital channels for entertainment, the issue of advertising has become a sensitive one. SuperAwesome’s platform was built specifically to comply with privacy laws for children, allowing brands such as Disney and Lego to run campaigns alongside games and other content. It also offers Kids Web Services, a suite of tools to produce apps and websites for kids, and PopJam, a social network for under-13s. Serial tech entrepreneur Dylan Collins, 38, founded the company in 2013 and has raised $28m (£21.5m) from investors including Hoxton Ventures, where he is a partner. Strong growth in America, as well as three acquisitions in the past three years, helped sales hit £10.2m in 2016.
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