Fast Track 100

This firm researches the world’s most famous brands, offers to feature them in a classy book, and sells an agreed number back to them. It now publishes four Superbrand books, profiling companies from Microsoft and Smarties to Virgin, Pirelli and England Rugby. The companies use the books for marketing. The Superbrands concept was launched in Britain in 1996, but after a takeover in 1999 by Bill Colegrave and others, has been exported to 50 countries, mainly through licensing. Sales have grown 58% a year, from £1.1m in 2001 to £4.4m in 2004.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
ActivityBrand promotion publisher
LocationCentral London
Annual sales rise over 3 years58.12%
Latest sales £000s4,423

If applicable:

* supplied by company † annualised figure