This firm researches the world’s most famous brands, offers to feature them in a classy book, and sells an agreed number back to them. It now publishes four Superbrand books, profiling companies from Microsoft and Smarties to Virgin, Pirelli and England Rugby. The companies use the books for marketing. The Superbrands concept was launched in Britain in 1996, but after a takeover in 1999 by Bill Colegrave and others, has been exported to 50 countries, mainly through licensing. Sales have grown 58% a year, from £1.1m in 2001 to £4.4m in 2004.
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