This London company sets out to promote the world’s greatest brands through newspaper tie-ins, books and events. Superbrands identifies consumers’ favourite brands in each of the 65 countries in which it operates. In return for a commitment to buy a set number of books, brands and brand owners are profiled in a glossy tome. New initiatives in Britain that are being rolled out worldwide include the CoolBrands list, featuring the likes of Agent Provocateur lingerie and Green & Black’s chocolate. Sales under international director Bill Colegrave have grown 122% a year, from £730,000 in 2002 to £7.9m in 2005, when the company made a healthy profit.
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