Sureshot, the software developed by this London company, is used by the likes of Trinity Mirror and Vodafone Australia to provide customers with social networking and dating services. Users register for the service by texting in personal details at premium rates. Switchfire’s software reads the message and sends dating or networking matches. The company also provides mobile-phone ring tones, logos and wallpapers. Switchfire was founded in 2001 and is led by managing director Simon Blackburn. Sales have risen 43% a year from £2.6m in 2005 to £7.5m in 2008.
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