If your attention has been caught by a digital billboard recently, the chances are that Talon Outdoor was responsible for it. The London-based company helps its clients — media agencies and advertisers — place outdoor advertising campaigns for brands such as McDonald’s and Google. In 2017, Mayfair Equity Partners acquired a 51% stake for an undisclosed sum. It is led by chief executive Barry Cupples, 54, who joined in January to work alongside founder Eric Newnham, 60.
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