This London company claims to be the first digital advertising agency to use “quick response codes”, which allow consumers to photograph a print advertisement with their mobile phone and be directed straight to that advertiser’s website—a service recently piloted by Harrods. TBG charges its clients according to how many new customers its campaigns attract. The company was founded by Simon Mansell at the age of 22 with a £22,000 bonus from a previous employer. Clients such as American Express, Ocean Finance and Ladbrokes have helped sales to grow 46% a year from £3.7m in 2004 to £11.5m in 2007. TBG London is expanding outside the financial sector and recently won an online advertising contract with Npower.
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