Established by twenty-something’s Iain Barker and Rudi Bubling, Team 121 has grown sales from £1.1m in 1994 to £9.6m in 1997. The SAP software implementor, which employs 115 people, expects sales of £17m this year. It has offices in Birmingham, Manchester, and Oslo, with 50% of revenues coming from mainland Europe. Part of the company’s success has come from “daring to think that we’ll be four times as big” and planning accordingly. This means putting in place the infrastructure, management, and the finances necessary. The directors are convinced that the company already has the structure necessary to float. One of its major challenges has been growing the staff with the business. To keep the people critical to its success, the West Midlands company distributes equity through an employee share ownership programme.
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