Daniel Joseph, 34, and Rob Evans, 35 — two former advertising executives who worked on the European launch of Apple’s iPhone and App Store — founded this company in 2009 to help businesses benefit from the rapid adoption of mobile apps. Headquartered in London, the App Business focuses on user experience when creating and hosting apps for companies such as Sony and Mercedes-Benz. Its recent work includes Homebase’s customer apps, Unilever’s employee information app, and sports apps for the The Sun and The Times. Turnover reached £5.1m in 2014.
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