Some of the biggest names in European retailing — including Germany’s Zalando and Holland’s De Bijenkorf — buy designer childrenswear from this London company. Founded in 1990 as Flyers Group by chief executive Boo Jalil, 53, Brand Machine Group now designs, develops and distributes children’s clothing under licence from brands such as Juicy Couture and Lyle & Scott, and has expanded into menswear in partnership with the US Polo Association. Showrooms across Europe, its largest international market, helped overseas sales rise to £11.7m in 2018.
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