This London company’s digital media trading platform, DataLab, brings together advertising auctions that are taking place at digital publishers such as AOL, MSN, Yahoo and Facebook so advertisers can get the most cost-effective placement of their ads. It recognises the consumer as he moves around the web and personalises the ads shown on his screen. The Exchange Lab counts Sky, Ford and McDonald’s among its 300 clients, and had sales of £15.3m in 2013 under co-founder and chief executive James Aitken, 39. It secured £5m from the Business Growth Fund last December to help finance its international expansion.
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