Bookmakers are allowed to install only a limited number of betting terminals in their shops, so Global Draw, which supplies such terminals, is looking for new territories to sell in, including Austria and the Czech Republic. Its machines allow punters to play roulette, bingo and lotteries. The company supplies 100 British bookmakers, including Coral and The Tote, and was a beneficiary of the 2001 change in betting law, which led to bookies being taxed on their profits rather than their sales. This made low-margin betting products viable and triggered an industry boom. Founded in 1998 by Steve Frater and Walter Grumuller, Global Draw has pushed up sales 308% a year, from £472,000 in 2001 to £32m in 2004 when it made a healthy profit.
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