Founded 32 years ago by chief executive David Evans, this firm works with the likes of BlackBerry, Disney, Ford and KFC to communicate goals, measure and reward performance and inspire loyalty among employees and customers. It operates from 26 offices in 15 countries. WPP owns 45%.

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Company details
CompanyThe Grass Roots Group
ActivityBusiness services provider
Sales £m300.0
Operating profit £m1.2
Main shareholdersWPP (45%), David Evans (29%), other management (26%)

If applicable:

* supplied by Company   † annualised figure   ‡  profit = ebitda