When Graham Massey proposed a friendly, though ultimately unsuccessful, management buyout at Northern Leisure, he got £9m of funding. But when he sought funds to set up his own marketing agency with Steven Fuller and Peter Ord in 1995, he drew a blank. ‘It was a real struggle. All we wanted was £30,000 but nobody would give it to us.’ NatWest eventually advanced the finance to start Leisurehouse, a marketing specialist for drinks and leisure industries. It went on to land clients such as Baileys, Jack Daniels and Malibu, staging street theatre across Britain in its Life Less Serious campaign. And passengers in Sydney airport’s duty-free area can interact with a giant computerised bottle of Smirnoff to send digital postcards, a picture of themselves, and a text message. Such distinctive campaigns have driven up sales 80% a year from £1m in 1997 to £5.9m in 2000, when it had 35 employees. The Macclesfield company was renamed the house in July.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.