Brothers Peter and Nial Keane, 52 and 59 respectively, are behind this firm, which has been selling high-end wood flooring and kitchen worktops from its base in Wandsworth, southwest London, since 1994. Unlike many retailers, it makes its own products at its factory in Romania, which operates a zero waste policy and uses mainly Forestry Stewardship Council-approved timber. International sales to its customers across Europe reached £3.9m in 2017, helped by investing in its website and social media. Sales were boosted by its range of hardwood products made using sustainable timber from America.