Founded in 1994 by Chrissie Rucker, 51, after she struggled to find high-quality linen and tableware that was affordable, The White Company sells predominantly white bed and bathroom linen, home and dining accessories, and fashion. It opened a flagship store in New York in 2017, and has since launched a partnership with the American department store Nordstrom. International sales hit £18.3m in 2019, under chief executive Mary Homer, 61.
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