Top Track 250

The White Company provided NHS workers with care packages and offered them a 25% discount on goods during the pandemic. It also installed an auto-packaging system in its Northampton warehouse, capable of packaging 600 parcels an hour, to help keep staff safe. Selling predominantly white bed and bath linen, home and dining accessories, and fashion, its sales rose to £217.4m in 2019. Chrissie Rucker, 51, founded the company in 1994 after she struggled to find affordable, high-quality linen.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2020
Rank91
CompanyThe White Company
ActivityLifestyle retailer
LocationWest London
Sales £m217.4*
Operating profit £m14.4*
Main shareholdersChrissie Rucker & Nick Wheeler (100%)
Staff1,716
Founded1994
Websitewww.thewhitecompany.com

If applicable:

* supplied by company   † annualised figure   ‡  profit = ebitda