The White Company sells predominantly white bed and bathroom linen, fashion and accessories. Founded by Chrissie Rucker, 46, in 1994 — after she had struggled to find high-quality, affordable white bed linen and tableware — the chain now comprises 53 UK stores and 13 franchises across Dubai and the Middle East. Chief executive Will Kernan, 46, launched a US website last year as international sales reached £8m.
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