Profit Track 100

As its name suggests, The White Company sells predominantly white bed and bathroom linen, fashion and accessories. Founded by Chrissie Rucker, 46, in 1994, after she struggled to find high-quality, affordable white bed linen and tableware, the chain now comprises 53 UK stores and 13 franchises across Dubai and the Middle East. Chief executive Will Kernan, 45, launched a US website last year and nine new stores, which helped boost profits to £6.5m.

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Company details
CompanyThe White Company
ActivityHome accessories retailer
LocationWest London
Annual profit growth44.37%
Latest profits £000s6,505
Latest sales £000s143,780

If applicable:

* supplied by company † annualised figure