Selling predominantly white bed and bathroom linen, home and dining accessories and fashion, The White Company was founded in 1994 by Chrissie Rucker, 48, after she struggled to find high-quality linen and tableware that was affordable. The retailer opened its first American store in New York in June. Mary Homer, 59, was appointed chief executive of the London business earlier this year, after 11 years as managing director of Topshop.
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