Top Track 250

Selling predominantly white bed and bathroom linen, home and dining accessories and fashion, The White Company was founded in 1994 by Chrissie Rucker, 49, after she struggled to find high-quality linen and tableware that was affordable. The retailer opened its first American stores in New York and New Jersey in 2017, and its first European venture outside the UK in Dublin this year. Mary Homer, 60, is chief executive.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
CompanyThe White Company
ActivityLifestyle retailer
LocationWest London
Sales £m198.4
Operating profit £m17.6
Main shareholdersChrissie Rucker (99%), Nick Wheeler (1%)

If applicable:

* supplied by company   † annualised figure   ‡  profit = ebitda