Selling predominantly white bed and bathroom linen, home and dining accessories and fashion, The White Company was founded in 1994 by Chrissie Rucker, 49, after she struggled to find high-quality linen and tableware that was affordable. The retailer opened its first American stores in New York and New Jersey in 2017, and its first European venture outside the UK in Dublin this year. Mary Homer, 60, is chief executive.
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