The White Company, as its name suggests, sells predominantly white bed and bathroom linen, fashion and accessories. Founded by Chrissie Rucker, 46, in 1994, after she struggled to find high-quality, affordable white bed linen and tableware, the chain now comprises 53 UK stores and 13 franchises across Dubai and the Middle East. Chief executive Will Kernan, 46, launched a US website last year and nine new stores.
|Company||The White Company|
|Activity||Home accessories retailer|
|Operating profit £m||*12.8|
|Main shareholders||Chrissie Rucker (99%), Nick Wheeler (1%)|
* supplied by Company † annualised figure ‡ profit = ebitda