Top Track 250

The White Company, as its name suggests, sells predominantly white bed and bathroom linen, fashion and accessories. Founded by Chrissie Rucker, 46, in 1994, after she struggled to find high-quality, affordable white bed linen and tableware, the chain now comprises 53 UK stores and 13 franchises across Dubai and the Middle East. Chief executive Will Kernan, 46, launched a US website last year and nine new stores.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
CompanyThe White Company
ActivityHome accessories retailer
LocationWest London
Sales £m*163.6
Operating profit £m*12.8
Main shareholdersChrissie Rucker (99%), Nick Wheeler (1%)

If applicable:

* supplied by Company   † annualised figure   ‡  profit = ebitda