The White Company, as its name suggests, sells predominantly white bed and bathroom linen, fashion and accessories. Founded by Chrissie Rucker, 46, in 1994, after she struggled to find high-quality, affordable white bed linen and tableware, the chain now comprises 53 UK stores and 13 franchises across Dubai and the Middle East. Chief executive Will Kernan, 46, launched a US website last year and nine new stores.

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Company details
Year2015
Rank209
CompanyThe White Company
ActivityHome accessories retailer
LocationWest London
Sales £m*163.6
Operating profit £m*12.8
Main shareholdersChrissie Rucker (99%), Nick Wheeler (1%)
Staff1,323
Founded1994
Websitewww.thewhitecompany.com

If applicable:

* supplied by Company   † annualised figure   ‡  profit = ebitda