This firm’s machine-learning platform provides a free personal styling service to customers. Its technology, which is supported by a team of human stylists, crunches data on an individual’s tastes, such as their budget, preferred brands and previous purchase history, to generate weekly personalised emails. While the firm currently sells only to men, it is set to expand into women’s fashion, as well as other international markets. Chief executive Kieran O’Neill, 32, started Thread with chief technology officer Ben Phillips, 39, in 2012 and recently raised £16.7m in funding in a round led by H&M, bringing total funding to about £32m. Turnover, which is the value of goods sold, grew to £8.1m last year.
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