This company helps cash-rich but time poor fashionistas buy the latest luxury clothes, footwear and accessories. Shoppers browse through photos on its social media accounts and then use messaging services such as WhatsApp to place an order with its personal shoppers, who might also match them with other items. Threads Styling holds no stock: it simply arranges for goods to be delivered by its partner retailers. Sophie Hill, 36, a former fashion buyer and stylist, started the business in 2009. Sales — which include the gross value of goods sold — grew to £17.7m in 2018. Last year the business secured a £15.7m investment led by C Ventures and Highland Europe.
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