The Liverpool discount retailer TJ Morris operates more than 100 Home Bargains stores in Wales and north England. Its strategy for attracting customers is to position itself as selling “top brands at bottom prices”. Clearance goods stocked range from Perrier water to Calvin Klein underwear. It also operates two outlets that claim to sell everything at half the recommended retail price or less. The business is owned and run by its eponymous founder Thomas Morris. Sales rose £44m to £185.8m in 2004, when it made an operating profit of £13m.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.