The Liverpool discount retailer TJ Morris operates more than 100 Home Bargains stores in Wales and north England. Its strategy for attracting customers is to position itself as selling “top brands at bottom prices”. Clearance goods stocked range from Perrier water to Calvin Klein underwear. It also operates two outlets that claim to sell everything at half the recommended retail price or less. The business is owned and run by its eponymous founder Thomas Morris. Sales rose £44m to £185.8m in 2004, when it made an operating profit of £13m.

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Company details
CompanyTJ Morris
ActivityDiscount retailer
Sales £m185.8
Operating profit £m12.6
Main shareholdersThomas Morris (95%)

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* supplied by Company   † annualised figure   ‡  profit = ebitda