This London marketing agency helps companies to win and retain customers by creating campaigns with rewards, such as free hotel stays. It works with some of the world’s top brands, including L’Oréal and Continental Tyres. Former musician Nick True, 56, and ex-footballer Alec Johnson, 44, set up the firm in 1997, and have since opened 15 global offices, most recently in Copenhagen, Brazil and China. International sales reached £34.2m in 2015 on total sales of £38.8m, although profit margins were slim.
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