This London marketing agency helps companies to acquire and retain customers by creating campaigns with rewards such as free hotel stays or free trainers. It says it works with more than half of the world’s top 100 brands, including McDonald’s and Samsung. Former musician Nick True, 55, and exfootballer Alec Johnson, 43, set up the firm in 1997 and have opened 14 offices worldwide. International sales last year were £27.1m.
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