Toluna runs online surveys for market-research companies such as Ipsos and GfK. Chief executive Frederic-Charles Petit founded the business in 2000 with £2m from Eurovestech, a European investment fund. Toluna floated on the Alternative Investment Market five years later, but was taken private in April this year by the Belgian investment firm Verlinvest in a deal that valued the company at more than £160m, and with Invesco retaining a stake. Sales have climbed 81% a year from £12.5m in 2007 to £73.6m in 2010, boosted by a series of acquisitions that culminated in the £24m purchase of Microsoft’s online survey business in 2009.
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