This cashback website operator offers deals from 3,500 retailers, including Tesco, Vodafone, Aviva, Debenhams and Expedia. Based in Staffordshire, the company has 1.7m registered users. It generates revenue from sponsored advertisements and commissions for every customer who makes a purchase on the website. Co-founder Oliver Ragg, 42, and Michael Tomkins, 37, previously ran price comparison sites but decided they wanted a business model that would encourage repeat customers. Top Cashback was started in 2005 with personal savings and it has recently launched a website targeting customers in America.
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