From Pizza Express to Jamie Oliver’s Fifteen, Toptable.com allows users to search through more than 5,000 restaurants in 14 countries, book a table and review their dining experience. The London company claims to have 1m subscribers, whom it rewards with points for making bookings through the site. Points can then be claimed against the cost of a meal. Toptable.com was founded in 1999 by chief executive Karen Hanton, and the shareholders in the business include Sir Alex Ferguson and Gary Rhodes. Sales have grown 53% a year from £1.6m in 2005 to £5.5m in 2008.
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