Tech Track 100

Online retailer Total PDA sells and distributes personal digital assistants, global positioning systems, mobile phones and other handheld devices. Half the company’s revenue comes from bundling together PDAs, GPSs and other applications for corporate clients, such as Vodafone and Scottish Power that want to manage employees’ locations, efficiency and workloads. Sales have grown 288% a year from an annualised £392,000 in 2002 to £5.9m in 2004, which founder Mark Antliff attributes to growing demand for GPS technology, strong technical support and good customer services.

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Company details
CompanyTotal PDA
ActivityOnline multimedia retailer
Average 3 year sales growth288.11%
Latest sales £000s5,912

If applicable:

* supplied by company † annualised figure