Online retailer Total PDA sells and distributes personal digital assistants, global positioning systems, mobile phones and other handheld devices. Half the company’s revenue comes from bundling together PDAs, GPSs and other applications for corporate clients, such as Vodafone and Scottish Power that want to manage employees’ locations, efficiency and workloads. Sales have grown 288% a year from an annualised £392,000 in 2002 to £5.9m in 2004, which founder Mark Antliff attributes to growing demand for GPS technology, strong technical support and good customer services.
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