Susie Ma, 30, sold her first product at Greenwich market, southeast London, aged 15. Eight years later in 2011, after appearing on The Apprentice, she convinced Lord (Alan) Sugar, 72, to take a 50% stake in her natural skincare business. It has 12,000 self-employed brand ambassadors who sell its products through “Pamper Experiences” across the UK. Crafting the range of skincare, make-up and recently launched haircare products is a team of “chefs”, working at its “beauty kitchen” in Surrey. Profits reached £5.1 m in 2018, helped by the growing demand for ethical products — everything it sells is vegan and cruelty free.