Susie Ma, 31, sold her first product at Greenwich market, London, when she was aged just 15. Her Croydon business now carries more than 200 vegan and cruelty-free skincare products and has signed up 16,000 brand ambassadors, who sell through “pamper experiences” across the UK. Developing the range of skincare, make-up and haircare products is a team of “chefs” working at its “beauty kitchen” in Surrey. Profits grew to £6.4m in 2019. It continues to trade online during the coronavirus crisis, and is working to produce 50,000 hand sanitisers and 10,000 packs of balm for NHS staff and key workers.
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