A supplier of South Asian foods, this West Bromwich firm is led by chief executive Umesh Parmar, 55. Private equity firm Exponent created the business earlier this year through the acquisition and merger of family firms East End Foods and TRS, which together had sales of £205.4m in 2019. Both brands are to be retained by the new business, with stockists including Tesco and Asda. Due to the pandemic, the company limited orders to meet as many customer requests as possible.
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