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In response to the pandemic, this finance and technology firm moved entirely to home working and donated to a local hospice. Founded in 2007, it offers wealth management and investment services, a pension auto-enrolment scheme for businesses, and a software platform and support for financial advisers. Daniel Harrison, 39, became chief executive in 2018, with sales reaching £121.2m that year. It claims it works with nearly a fifth of all UK financial advisers, and investments in its funds totalled £6.4bn last year.

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Company details
CompanyTrue Potential
ActivityFinancial management technology
LocationNewcastle upon Tyne
Sales £m121.2
Operating profit £m12.8
Main shareholdersFTV Capital (27%), David Harrison (23%), other management (50%)

If applicable:

* supplied by company   † annualised figure   ‡  profit = ebitda