This firm’s television analytics platform helps thousands of brands, agencies and networks across 70 countries to track how linear and advanced television advertising affects business outcome and drives sales and growth. Established in Edinburgh in 2012 by the serial entrepreneur Calum Smeaton, 50, it now has offices in Tokyo, Sydney and New York. It has received more than $26.6m in funding from investors, including the Scottish Investment Bank and West Coast Capital — the investment vehicle funded and founded by the Scottish entrepreneur Sir Tom Hunter. The Dundee-based serial entrepreneur Chris van der Kuyl is its chairman. Last year sales increased to £7.2m.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.