Serial entrepreneur Calum Smeaton, 49, set up this Edinburgh television analytics provider, TVSquared, when he discovered TV advertisers did not have reliable means of effectively monitoring campaign performance, measuring results or planning future TV spend. He beta tested his idea before launching with customers including Secret Sales, FanDuel, Diet Chef, and Graze in 2012. TVSquared now works with more than 700 brands, agencies and networks in 70 countries, helping them track how television advertising is driving sales, conversions and other business outcomes, with more than half its revenue coming from the US. Last year, sales hit £4.5m and it acquired a German counterpart to expand into Central Europe. In April this year, it raised $8m in a round led by West Coast Capital, bringing its total fundraising to more than $21m.
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