This company’s newest flavour is an ale and cheese potato chip made with ale from a local Wye valley brewery. Farmer William Chase abandoned selling potatoes to supermarkets to make upmarket hand-cooked potato chips and hasn’t looked back—Tyrrells products are now exported to 30 countries, and recent ventures include a premium potato-based vodka. Selling to customers such as Selfridges, Waitrose and the American chain Wholefoods has attracted attention from investors. Langholm Capital took a majority stake in April, investing a reported £40m. Sales have grown 54% a year from £3.6m in 2005 to £12.9m in 2008.
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