Fast Track 100

A premium vodka, made from the potatoes that don’t make the grade for crisps, is the latest venture for this producer of hand-fried “posh” crisps. Farmer William Chase started producing his Tyrrells crisps when he couldn’t make a living selling potatoes to supermarkets at ever tighter margins. He now distributes crisps to the likes of Selfridges, Waitrose and 4,000 independent retailers in a fleet of vans being converted to run on home-grown rape-seed oil. Tyrrells’ sales have grown 65% a year from £1.9m in 2004 to £8.5m in 2007.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
CompanyTyrrells Potato Crisps
ActivityCrisps and snacks producer
Annual sales rise over 3 years64.74%
Latest sales £000s8,523

If applicable:

* supplied by company † annualised figure