A premium vodka, made from the potatoes that don’t make the grade for crisps, is the latest venture for this producer of hand-fried “posh” crisps. Farmer William Chase started producing his Tyrrells crisps when he couldn’t make a living selling potatoes to supermarkets at ever tighter margins. He now distributes crisps to the likes of Selfridges, Waitrose and 4,000 independent retailers in a fleet of vans being converted to run on home-grown rape-seed oil. Tyrrells’ sales have grown 65% a year from £1.9m in 2004 to £8.5m in 2007.
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