When struggling Herefordshire farmer William Chase wanted to escape the low margins his potatoes earned from supermarkets, he added value by producing hand-fried ‘posh’ crisps. Tyrrells chips are now sold in Selfridges, Harrods, Harvey Nichols and Waitrose, as well as by independent retailers and chains such as Costa Coffee and Prêt a Manger. The range includes potato chips and vegetable chips, and Chase is considering a potato vodka. Tyrrells was started in June 2002 and its sales have shot up 130% a year from an annualised £489,000 in 2003 to £6m in 2006, when the company made a healthy profit.
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