When struggling Herefordshire farmer William Chase wanted to escape the low margins his potatoes earned from supermarkets, he added value by producing hand-fried ‘posh’ crisps. Tyrrells chips are now sold in Selfridges, Harrods, Harvey Nichols and Waitrose, as well as by independent retailers and chains such as Costa Coffee and Prêt a Manger. The range includes potato chips and vegetable chips, and Chase is considering a potato vodka. Tyrrells was started in June 2002 and its sales have shot up 130% a year from an annualised £489,000 in 2003 to £6m in 2006, when the company made a healthy profit.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2006
Rank17
CompanyTyrrells Potato Crisps
ActivityCrisps and snacks producer
LocationHerefordshire
Annual sales rise over 3 years130.00%
Latest sales £000s*5,951
Staff40
Founded2002
Websitewww.tyrrellscrisps.co.uk

If applicable:

* supplied by company † annualised figure