Father and son Paul and Andrew Showman have used technology to boost customer service and drive up online sales of digital cameras, camcorders, mobiles, iPods and satnav systems through the business they founded in 2001. Specialist warehouse stock-control software enables the company to deliver most orders the next working day and, thanks to its e-mail ticketing system, it can boast a response time of two hours to 90% of all e-mail enquiries. Digital cameras account for 80% of sales. Turnover of the London business has grown 99% a year from an annualised £1.2m in 2004 to £4.7m in 2006.
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