Fast Track 100

Seven years ago experienced floor fitter Jason Ashby set up this company in Nuneaton, Warwickshire, to sell wood, carpet, vinyl, laminate, bamboo and cork flooring and associated products online and over the phone. To market its four main ranges – Florence, Series, City and Galeria – it sends potential customers free samples, and has recently added videos and more photos to its website, which features a virtual showroom. Thanks largely to its online presence, sales grew by 50% a year, from £2.7m in 2008 to £9m in 2011.

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Company details
CompanyUK Flooring Direct
ActivityOnline flooring retailer
Annual sales rise over 3 years50.14%
Latest sales £000s*8,999

If applicable:

* supplied by company † annualised figure