Seven years ago experienced floor fitter Jason Ashby set up this company in Nuneaton, Warwickshire, to sell wood, carpet, vinyl, laminate, bamboo and cork flooring and associated products online and over the phone. To market its four main ranges – Florence, Series, City and Galeria – it sends potential customers free samples, and has recently added videos and more photos to its website, which features a virtual showroom. Thanks largely to its online presence, sales grew by 50% a year, from £2.7m in 2008 to £9m in 2011.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2011
Rank99
CompanyUK Flooring Direct
ActivityOnline flooring retailer
LocationWarwickshire
Annual sales rise over 3 years50.14%
Latest sales £000s*8,999
Staff27
Founded2004
Websitewww.ukflooringdirect.co.uk

If applicable:

* supplied by company † annualised figure